The Characteristics of Effective Groups Essay Example for Free

The Characteristics of Effective Groups Essay According to Johnson Johnson (2009), groups are defined as two or more people joined together for a common purpose to achieve a goal and influence each other. There are many different types of groups and groups exist for many reasons. Groups are interdependent â€Å"in the sense that an event which affects one member is likely to affect all† (Johnson Johnson, 2009, Chap. 1, pg. 6). Most groups are structured by a set of roles and norms. These roles define what part members of the group will play along with acceptable behavior of each role. Norms are a set of rules that are established through common beliefs and shared values that control the behavior of the group by defining what is acceptable or unacceptable behavior based on the situation (Johnson Johnson, 2009). This paper will provide an overview of an effective group through my personal experiences, explain roles members have played, and explain how group participation is expressed through verbal and nonverbal communication and leadership. Lastly, this paper will discuss how each of these things have contributed to the group’s effectiveness. Effective Groups Effective groups work together to achieve individual goals and team goals, and foster two-way communication between the leader and team members. The team only succeeds when everyone succeeds and resolve conflict in a constructive manner (Johnson Johnson, 2009). Working together in this setting promotes teamwork and a happy work environment. It also encourages people to be individuals and fosters innovation. Johnson Johnson (2009) have stated in order for an effective group to succeed â€Å"the group must achieve its’ goals, maintain good working relationships among members, and adapt to changing conditions in the surrounding organization† to include internal and external influences (Chap. 1, pg. 24). Roles The roles each member plays in the call center are defined by the job description that states functions a member is to carry out based on their role. The groups are structured in a hierarchy of a call center director who would serve as the group chair, a team of supervisors who would be considered committee chairs to help facilitate the effectiveness of the group, that have 20 direct reports or members. Once the group is organized the leader must establish clear and achievable goals. The goals must be able to satisfy individual needs in order to gain commitment from each member, but the group must also see that these goals cannot be achieved without other members of the group. If the goals are set and they are not attainable then members will feel discouraged and unmotivated to achieve the goals. These goals provide a guideline for the group to work by. Communication Once the goals are established they must be communicated to the group. Communication is a vital part of the group being able to achieve these goals as members must be able to exchange information to reduce misunderstandings and clarify work that needs to be done. Effective communication occurs when the â€Å"sender’s message is interpreted the way the sender intended it† resulting in work being accomplished more accurately and efficiently (Johnson Johnson, 2009, Chap. 4, pg. 133). Two-way communication involves both the sender and receiver engaging in open dialogue and being able to share ideas and feelings, rather than the sender communicating the message to the receiver and limiting the receiver sharing responses. Although two-way communication is more time-consuming this is the method that is used with the effective group at my job to encourage group participation, limit frustration, encourage innovation, and increased productivity. Communication is also delivered through different channels verbally and nonverbally that the receiver will have to interpret. Some of the channels that are used are presentations that can be verbally and nonverbal, face-to- face communication, email, group meetings, questionnaires, surveys, reports, conferences, and more. The receiver will pay attention to pictures, words (spoken and unspoken), body language, facial expressions, seating arrangements to show authority, size of the room, invitees, lighting, props used to facilitate the message, and more. Communication should be clear, informative, and delivered using methods assessable to everyone. Employees should have an opportunity to ask questions and managers should also follow-up with employees to ensure they are on the right track. Leadership and Participation In order to establish an effective group, leadership and participation must be distributed amongst all group members to ensure commitment on everyone’s part and to take advantage of all the resources within the group (Johnson Johnson 2009). Two leadership approaches that I’ve continued to use is the â€Å"Try this and What do you think? † These have been both very effective working in a call center, especially one that is new. Within our call center employees are always learning new ways of doing things and improving upon processes, but we simply can’t do it without feedback. Feedback is an important resource that we rely on as managers to tell us what our employees like and dislike and it aids our employees in their development to reinforce positive and negative behavior. As a manager I wear many hats, one of them being a coach. Coaching helps employees identify strengths and weaknesses, and offers guidance without telling the employee what to do. This has been effective because it facilitates conversation between the employee and leader and allows two-way conversation versus it being one-sided. When one effectively coaches and offers suggestions, employees know you care and have an interest in what they are doing and often times will exceed performance expectations because of successful coaching. Once the employees meets/exceeds the manager can continue to give them task that will stretch them and challenge them to aid in their continued growth and development. When coaching employees it will be important to set SMART Goals and ensure that tasks are assigned appropriately according to the employees skillset otherwise, this may hinder development and frustrate the employee. Using the â€Å"What do you think? † approach is considered participative leadership. All decisions made within an organization should not be the sole responsibility of leaders. Depending on the type of decision being made should determine who is involved in the decision making process. By consulting the group the manager is more apt to get buy-in when implementing change and it shows the group that you value their opinion. Although this can be a time consuming approach according to Yukl (2006), when employees feel like they are part of the process they are more likely to accept decisions and performance and morale increases, along with commitment of employees. Leaders will have to be careful that employees have time to participate and aren’t overloaded with work, subordinates share the leader’s goals and tasks, ensure criteria for determining decision is fair so the ajority will be likely to accept the decision, and one’s personal views don’t impact the decision. I’ve used this approach of decision making when trying to find out what type of rewards employees would like so they would work harder to achieve the goal versus me going out and buying things that they will not benefit from resulting in them not being motivated to achieve the goal. This approach can be effective when used for the right reasons and not the leader wanting to avoid the decision making process. Match Decision-Making with the needs of the Situation From time to time leaders will have to make decision that can not be derived out of group consensus. According to Yukl (2006) Paul Hersey and Ken Blanchard proposed the situational leadership theory that states the approach a leader takes will be based on the situation, subordinate maturity, and level of influence one needs to complete the task. Effective situational leadership â€Å"acts as one function between the leader style, maturity of follower, and situation and each must be appropriate for one another† (1000 Ventures, 2009). The style of the leader is not consistent with each person because one’s behavior, level of understanding, and commitment to the task may change depending on the situation therefore, the leader must be prepared to use a variety of leadership styles. The key to effective situational leadership is to effectively understand the situation, provide employees with the appropriate tools to learn and aid in development through coaching and feedback, along with keeping individuals motivated. It is never appropriate to assume that all individuals are on the same level because people have different life experiences and needs therefore, proper questioning and observation should be used to be effective at situational leadership. Leaders have to be careful that their leadership style is appropriate for the situation and if not this could be perceived negatively in which the leader will have to make an adjustment. I have used situational leadership as a manager and have found that it is important when the situation affects the group to get the groups buy-in by presenting the problem, getting suggestions, and then making a decision. Resolving Conflict in Constructive Ways No group is perfect and disagreements are bound to happen from misunderstandings, lack of communication or clear goals, personal opinions however, with effective groups disagreements are beneficial, but must be resolved in a constructive manner. According to Johnson Johnson (2009), disagreements promote â€Å"creative decision making and problem solving, promote involvement in the groups work, and commitment to implementing group decisions† (Chap. , pg. 27). Group challenges also ensure that the minority is heard rather than always going with the majority and everyone has a voice. If disagreements are not handled timely and addressed they can destroy the group. Members of effective groups resolve their conflict through compromise, negotiation, analyzing problems by using supporting data, and ensuring the process is fair and everyone is heard to come up with the best solution for the group and leave all members satisfied. If the group is unable to reach a decision then they may enter into a process called mediation whereby an appointed member may determine the best course of action and the group will trust the decision made by the appointed member and move on (Johnson Johnson, 2009). Conclusion All groups are set up based on a structure that includes roles and norms to provide a basic framework for members to function. In order for the group to be effective members must understand what roles they play in order to avoid role conflict and acknowledge the norms exist and they must follow them or accept consequences for not following them. Effective groups use their ability to influence and increase the knowledge and skill of each other and react to issues in a positive manner to resolve conflict to allow the group to run more smoothly. In order for these issues to be well managed the group has to understand the organization’s strategy and business objectives and continually look to the future needs of the organization, consumer, employee, environment, and economy due to continual changes to ensure the organization and group is able to keep up. By each member maintaining its’ commitment to the group, having clear goals and understanding of how they fit in, maintaining clear and open lines of communication, proper balance of leadership and participation to ensure balance of workloads and direction, along with proper channels to resolve conflict will continue to contribute to the group’s effectiveness and enable long lasting effective groups.

Tamales: History, Regional Differences, and Family Cultural Interpreta

Tamales: History, Regional Differences, and Family Cultural Interpretations Introduction: Tradition has been said to mirror a way of life. Observation has concluded that participants in tradition â€Å"actively construct as well as reflect culture and community† (Sacks 275). For most people in the 21st century, tradition only reveals itself during special times or certain seasons. For others it is simply a way of life. The foodways of Mexicans and Native Americans are of particular interest in this study because of the food that grew from necessity and is maintained as sacred or reserved for only special occasions. The tamale is one such food. Significantly changed and altered throughout history it has remained a food of commonality and prestige at the same time. The tamale represents a nation that thrived as a people and has continued to live on through the traditions created hundreds of years ago by women who strive to better their community, their men, and the general way of life and welfare of their people. Native American people are the backdrop of southwestern history and as such we often look to them for answers regarding the past. The ‘past’ provides acts as vault filled with a wealth of information concerning a great number of cultural artifacts. My personal history with tamales is filled with thoughts and memories of family, fun, love, and laughter. I began making tamales with my mother, grandmother, and aunts at a very early age. In the beginning, I was not allowed to participate too deeply. As I grew older and began to appreciate the delicate balance of spreading, filling, wrapping, and steaming, my hands and my soul became sincerely imbedded in a tradition so deep it almost ove... ...s attachment to each other is created through the events that occur in the kitchen. Works Cited Bensinger, Ken. â€Å"Hot Tamales vs. â€Å"Happy Meals.† Art News: Art in America. 101:10 (2002): 56. Girardin, Carmen. Personal Interview. 11 July, 2007. Gutierrez, Nieta. Personal Interview. 11 July, 2007. Lasater, Nicole. Personal Interview. 11 July, 2007. Martinez, Melanie. â€Å"The Molino.† Fourth Genre: Explorations in Non-Fiction. 7.1 (2005): 1-8. Sacks, Maurie. â€Å"Computing Community at Purim.† The Journal of American Folklore. 102.405 (1989): 275-291. Sanchez, MaryEllen. Personal Interview. 11 July, 2007. Soto, Gary. Too Many Tamales. New York: Putnam and Grosset, 1996. Tapp, Alice Guadalupe. Tamales 101: A Beginners Guide to Making Traditional Tamales. California, Ten Speed, 2002.

Arthur Dimmesdale’s Guilt and Hypocrisy Essay

In Nathaniel Hawthorne’s gripping tale, The Scarlet Letter, a revered Puritan minister suffers from cowardly guilt and hypocrisy after he commits adultery in this novel staged in the seventeenth century. Arthur Dimmesdale, who hides himself in the shame of his lover, Hester Prynne, protects his reputation among the Puritan people. The scaffold, a public symbol of disgrace, contrasts with the pastor’s silent sin of adultery. When Hester became a symbol of sin among the people and wore the scarlet letter as punishment, Dimmesdale bears a sinner’s masked mark in his heart. As a result of his concealed sin, Dimmesdale suffers from guilt and hypocrisy. Over the course of the three scaffold scenes, Dimmesdale changes from cowardly guilt and hypocrisy, to desperate guilt and hypocrisy, and finally to repentant hope. In the first scaffold scene, Dimmesdale is aware of his guilt and hypocrisy when he questions his lover, Hester Prynne, but is too cowardly to confess his sin. Questioning the adulteress from a balcony alongside the spiritual and political leaders of the Puritan colony, the author, Nathaniel Hawthorne, correlates Dimmesdale’s elevated position among the Puritan colony and shows Dimmesdale’s reputation at stake. Placing pressure on the young woman, Dimmesdale pleads, â€Å"Be not silent from any mistaken pity and tenderness for him; for believe me, Hester, though he were to step down from a high place and stand there beside thee, on thy pedestal of shame, yet better were it so, than to hide a guilty heart through life.†1 Wordlessly relieved by her silence, Dimmesdale cowardly withheld his sin from the public. The significance of Dimmesdale’s cowardice parallels with the shame and fear of the scaffold and the mockery it brings. Seven years later, in the second scaffold scene, Dimmesdale is desperate to confess because his guilt and hypocrisy have only increased, but he manages only a cowardly private rehearsal of his confession. In the still of the night, Dimmesdale desperately climbed the scaffold and shrieked aloud, â€Å"It is done!†2 It was not so. Shrieking aloud like those suffering souls who turn away from the face of God, Dimmesdale felt little relief from the iron chains of guilt and hypocrisy. Longing to free his guilty soul, Dimmesdale stood on the scaffold imagining Hester’s disgrace. Illustrating his inner conflicts, Dimmesdale had expressed himself by screaming aloud. Immediate horror encompassed him because he is afraid of being discovered by the town. Alone in the abyss of darkness, upon the pedestal of shame, Dimmesdale found little relief in his priv ate confession in the second scaffold scene. Finally, a few days later, Dimmesdale confesses his sin publicly in the third scaffold scene, showing his repentance and thereby finding relief from guilt and hypocrisy. Allowing his sin to fester in his heart for over seven years, Dimmesdale, now a dying man from sin, decided to ascend the scaffold. Dimmesdale, understanding that he, a dying man, sought mercy and forgiveness, and climbed the pedestal in guilty remorse. â€Å"Ye that have loved me!—ye, that have deemed me holy!—behold me here, the one sinner of the world! At last I stand upon the spot where seven years since, I should have stood!†3 Beckoning Hester and their child, Pearl, to his side, Dimmesdale’s voice strengthened. As he confesses, the people recognized Dimmesdale bore the same stigma that marked Hester. Dimmesdale asks for forgiveness, therefore completing his necessary duty to receive the benefit of redeeming grace and hope and releasing himself from the devil’s clutches. A dramatic character, Dimmesdale changes through the course of three scaffold scenes as a result of his hidden sins. Arthur Dimmesdale acknowledges his sin in the last scaffold scene as he realizes his cowardice when Hester is punished and acknowledges his sufferings caused by his hidden sins seven years later. Driven by the realization that his offences dictate his life, Dimmesdale’s sins choked him from a deeper spiritual life. At first without success, Arthur Dimmesdale tried to free himself, but doesn’t do so until the third scaffold scene when he finally confesses. In conclusion, Nathaniel Hawthorne, the author of The Scarlet Letter, reminds the reader to be wary of cowardly guilt and hypocrisy as demonstrated in Arthur Dimmesdale’s character: â€Å"Be true! Be true! Be true! Show freely to the world, if not your worst, yet some trait whereby the worst may be inferred.†4 Free of guilt and hypocrisy in his public confession, Dimmesdale died in hope of God’s mercy. 1-4 Nathaniel Hawthorne, the Scarlet Letter (Dover Thrift Study Edition: The Complete Work + Comprehensive Study Guide: Copyright 2009 by Dover Publications) p. 47, p. 102, p. 127, p. 174 Copyright 2013. All Rights Reserved. This work belongs to Ashlyn R. Thomas and may not be reproduced without consent. If found plagiarizing and/or using this work, you will be prosecuted. This is only to be used as inspiration, and not taken as someone else’s own work.

Essay The Ethics of Medical Animal Testing - 1941 Words

In all matters, including medicine, the well-being of the human race comes before any other consideration. This is the justification for the use of nonhuman animal testing in medicine. Of course this argument brings issues into play that are both ethical and professional and need exploring before a definitive answer can be given. The Rights of â€Å"Lesser Life Forms† Animals have rights. This is a statement that very few people will disagree with. Animal cruelty as an end unto itself (i.e. for entertainment) is just wrong. Short of being a sociopath I really can’t imagine anyone saying or thinking otherwise. The real ethical question comes when humanity can benefit from a â€Å"cruelty† committed against an animal. As far as life on†¦show more content†¦He describes our current state as a speciesism where we have decided that we are superior to animals for no better reason than any discrimination within our own race has ever had. Ideologies such as these lead to the formation of animal rights organizations. Probably the most well known animal rights group is People for the Ethical Treatment of Animals (PETA). This organization is against everything from animal testing, to meat eating, and even pet owning. On the Frequently Asked Questions section of their website they even speak in support of organizations such as the Animal Liberation Front, an organization that resorts to destruction of property and vandalism in service to the cause. Overall there are an abundant number of sights on the internet of organizations against animal testing. All of them operate on the basic premises that we shouldn’t cause harm to animals and even use the argument that animal testing doesn’t work. These last arguments will be addressed later. Why Animal Testing is done Animal testing in medicine is performed for many reasons. The most obvious question it answers is â€Å"does it work?† This is where the term â€Å"being the guinea pig† came from. It should be obvious that before a new medicine or a new medical procedure is performed regularly, it is a good idea to make sure its only reassurance is a sound theory. Another reason forShow MoreRelatedEthics of Animal Testing754 Words   |  3 PagesEthics of Animal Testing For my paper I chose the topic of animal testing because I have always been very passionate for animals and against animal abuse. I have never believed in animal testing and that there were always other alternatives. I wanted to look further into and educate myself about what is being done about this and why it is an ethical issue. I have come up with an axiom to summarize this topic. Testing animals in research revolves around the relative or moral value of humans and animalsRead MoreAnimal Experimentation : The End Of Animal Testing1118 Words   |  5 PagesThe experimentation of animals has been used for a multitude of years for research to advance a scientific understanding of a living organism. To this day animals are being tested on for the use of human products. In 3D-printing human skin: The end of animal testing? by Jessica Mendoza, Speculative Philosophy, the Troubled Middle, and the Ethics of Animal Experimentation by Strachan Donnelley, â€Å"Animals and Medical Scien ce: A Vision of a New Era† by David O. Wiebers, Cruelty-free cosmetics benefitRead MoreAnimal Experimentation, Ethics, And Ethics1703 Words   |  7 Pages Animal experimentation and Ethics -Tseten dolkar The practice of experimentation on live animals as known as vivisection is prevalent since the old roman days. In the name of Science, Animals are being mistreated, exploited and murdered worldwide. Animal are usedRead MoreAnimal Testing For The Sole Benefit Of Humans979 Words   |  4 PagesFor years, there has been a debate regarding the use of animals in medical testing for the sole benefit of humans. Many people believe that testing on nonhuman animals solve the many issues that humans face, but most of the time animals are exploited and put through painful experimental processes. The purpose of this paper is to examine the possible alternatives to animal testing and the evaluate whether there is a reduction in animals being used for experiments. The author of this paper will examineRead MoreEssay on Animal Testing in the Research Field1416 Words   |  6 PagesAnimal research, or animal testing, is the use of animals in scientific researches to study and develop drugs for the life-taking diseases that human beings contract. It has been practiced for hundreds of years. 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The advantages and disadvantages of animal testing on consumerRead MoreEssay about Animal Dilemma927 Words   |  4 Pagesmillions of animals like rats, dogs, birds, and farm animals that are killed to discover new information on medical discoveries, product testing, and for educational purposes. Many believe animal testing is inhumane because just like humans, animals feel pain as well, but others believe we should not treat animals as moral equals. However, in the recent years there have been new products introduced to decrease the use of animal testing or even possibly completely stopping it. Using animals for medicalRead MoreAnimal Testing: Pros and Cons Essay1021 Words   |  5 Pages The ethical treatment and testing on animals is a widely controversial subject in the field of zoology. Views on animal testing range from positivity to full negativity. Animals such as mice and rats have been found to have psychological and genetic similarities that relate to humans which make them perfect for the experimental trials. Before various products are put out for humans consumption, animals are the most common way for companies to see if their new inventions work. The benefits andRead MoreRuthless Or Progressive Animal Testing1396 Words   |  6 PagesSharon Graham ENG 102 VF 08 October 2015 Ruthless or Progressive Animal Testing Curious minds since the beginning of time have used animals to explore deeper into the realms of science, whether behavioral or biomedical. Despite many medical advances since, people have developed a division between what they feel is beneficial or not to the modernizing world as to whether animal cruelty is acceptable and humane or not. Animal testing is research science, typically regarding chemical exposures, drugRead MoreArgumentative Essay On Animal Testing859 Words   |  4 Pageshealth sciences is the use non-human test subjects by medical research institutions. Animals used for experimentation can provide extremely important information due to their physical and genetic similarities to humans. The tradeoff to furthering the field of medical science is that often times these experiments result in pain, suffering, and death of the test subjects. This raises serious ethical and moral questions about the use of animal experimentation. It is a matter of serious debate as to

Grand Canyon University Admissions Acceptance Rate...

With a 67  percent acceptance rate, Grand Canyon University (GCU) is a for-profit college that isnt overly selective. Students who have completed high school with decent grades should have little trouble being admitted. The school is test-optional, meaning that applicants are not required to submit SAT or ACT as part of the application.   Admissions Data (2017) Grand Canyon University Acceptance Rate: 67 percentGrand Canyon University has test-optional admissions Grand Canyon University Description Founded in 1949, Grand Canyon University is a private, four-year, for-profit Christian college located on 90 acres in Phoenix, Arizona. GCU offers a wide range of traditional campus-based courses, evening class, and online degree programs through its College of Education, College of Nursing, Ken Blanchard College of Business, College of Arts and Science, College of Fine Arts and Production, College of Doctoral Studies, and College of Christian Studies. Academics are supported by a 19  to 1 student / faculty ratio (although less than 10 percent of the faculty are full-time employees). Students stay active through 13 student clubs and organizations, as well as a host of intramural sports including Bowling, Broomball, and Ultimate Frisbee. As for intercollegiate athletics, the GCU ‘Lopes compete in the NCAA Division II Pacific West Conference (PacWest) with teams such as men’s and women’s golf, track and field, and swimming and diving. Enrollment (2017) Total Enrollment: 83,284  (49,556 undergraduates)Gender Breakdown: 29 percent male / 71 percent female32 percent full-time Costs (2017 - 18) Tuition and Fees: $17,050Books: $800 (why so much?)Room and Board: $8,550Other Expenses: $5,700Total Cost: $32,100 Grand Canyon University Financial Aid (2016  - 17) Percentage of New Students Receiving Aid: 99 percentPercentage of New Students Receiving Types of AidGrants: 98 percentLoans: 69 percentAverage Amount of AidGrants: $10,181Loans: $7,266 Academic Programs Most Popular Majors:  Business Administration, Elementary Education, Nursing, Psychology Transfer, Graduation and Retention Rates First Year Student Retention (full-time students): 66 percent4-Year Graduation Rate: 35 percent6-Year Graduation Rate: 41 percent Intercollegiate Athletic Programs Mens Sports:  Baseball, Swimming and Diving, Tennis, Wrestling, Volleyball, Track and Field, Cross Country, Golf, SoccerWomens Sports:  Basketball, Tennis, Volleyball, Cross Country, Softball, Swimming and Diving, Track and Field, Beach Volleyball If You Like GCU, You May Also Like These Schools International Baptist College: Profile  Arizona Christian University: Profile  Prescott College: ProfileUniversity of Arizona: Profile | GPA-SAT-ACT GraphNorthern Arizona University: Profile | GPA-SAT-ACT GraphDine College: ProfileArizona State University: Profile | GPA-SAT-ACT GraphEmbry-Riddle Aeronautical University Prescott: Profile   Grand Canyon University Mission Statement: mission statement from http://www.gcu.edu/About-Us/Mission-and-Vision.php Grand Canyon University prepares learners to become global citizens, critical thinkers, effective communicators, and responsible leaders by providing an academically challenging, values-based curriculum from the context of our Christian heritage. The curriculum at GCU is designed to prepare students with the skills and knowledge needed in the contemporary job market. Students are challenged to develop these tools and to push their intellectual limits in order to become successful in their careers. Data Source: National Center for Education Statistics

The Murder of King Duncan in Macbeth - 1082 Words

In the play Macbeth we can argue that there are three possible choices for who is most responsible for the murder of King Duncan. The first choice is the witches. In the whole of the play they seem to embody evil and make a morally corrupt atmosphere. In Elizabethan times they were regarded as evil so these prophecies would be thought to be evil. Macbeth first meets them after the battle against the Norway and they predict that he will be Thane of Cawdor and then King. At first he can not believe this but when he finds out he is Thane of Cawdor he and Banquo are surprised. Banquo says, Can the devil speak true? in surprise. This shows us they did not expect the witches to be telling the truth. After this Macbeth seems to be†¦show more content†¦It is the ambition in his mind that is crucial. He knows that Duncan is a good man and has never done any wrong to him. He owes him gratitude for the honours he has given him. He says that Duncan is, Here in double trust; first, as I am his kinsman and subject, strong both against deed; then, as his host, who should against his murderer shut the door, not bear the knife myself This stresses that he should not kill Duncan as he is relying upon Macbeth. Macbeth is his kinsman, one of the elite and one of his generals. He is his subject, and should not murder his ruler if he has done nothing wrong. He is also the host and should prevent someone murdering him and not do it himself. He also says He hath honour d me of late which is saying he has received the title of Thane of Cawdor. He says that he should enjoy all the praise he receives and not throw it away. All this shows us that Macbeth is simply too intelligent to be a puppet being used, he is aware of all the consequences and wants to be king. Also, he could have backed out at any point. There are many opportunities when he allows Lady Macbeth to push him around. When he first meets her he could have said to her that he was not prepared to take extreme measures or right until the end he could have backed out. So I think that Macbeth was the most responsible for the murder of King Duncan. He committed it and letShow MoreRelatedLady Macbeth as the Real Driving Force Behind the Murder of King Duncan988 Words   |  4 PagesLady Macbeth as the Real Driving Force Behind the Murder of King Duncan Even though Macbeth is actually the murderer of King Duncan, It appears that he commits this murder reluctantly and should not be blamed for the murder or bear the full responsibility of the murder. The three witches and Lady Macbeth actually played significant roles in cajoling Macbeth into committing the murder and could be argued that Lady Macbeth is the real drivingRead MoreMacbeth Text Response-This Deed, the Murder of King Duncan, Has Unanticipated Consequences for Both Macbeth and Lady Macbeth. Discussed1263 Words   |  6 PagesMacbeth Text Response This deed, the murder of King Duncan, has unanticipated consequences for both Macbeth and Lady Macbeth. Discuss Macbeth, by William Shakespeare explores the theme of power, sleep and guilt. For Macbeth and Lady Macbeth to be able to be on the throne and fulfill the prophecy, they need to murder Kind Duncan. Unfortunately, Macbeth and Lady Macbeth didn’t think of the unanticipated consequences of committing the murder. The consequences that they are faced with include guiltinessRead MoreMacbeth by William Shakespeare: Murder in the Castle, an Inside Look at the Death of King Duncan I of Scotland536 Words   |  2 PagesMurder in the Castle, an Inside Look at the Death of King Duncan I of Scotland Last night, King Duncan I of Scotland was murdered in his chamber. The king was staying at the castle of his Thane, Lord Macbeth, on the night of his murder. King Duncan had been attending a party that Lord Macbeth had arranged for him and his sons. All of Scotland is in mourning for the murder of their beloved king, but everyone wants to know who committed this foul deed, and why did they do this to their king? In thisRead MoreIn Act 1 Scenes 5-7 of ‘Macbeth’, How Does Lady Macbeth Convince Her Husband to Murder King Duncan?889 Words   |  4 PagesMacbeth is a tragedy written by Shakespeare. at the start of the play Macbeth and Lady Macbeth’s relationship is strong and that they see each other as partners â€Å"of greatness†. Although most of the blame is put onto Lady Macbeth by the audience, Macbeth already had ambition and was already thinking of murdering King Duncan. But how exactly did Lady Macbeth convince her husband to murder King Duncan? Before Macbeth returns home from battle Lady Macbeth is already outlining Macbeth’s flaws and voicingRead MoreMacbeth Essay on Evil1092 Words   |  5 PagesMacbeth is a real tragedy written by William Shakespeare for what’s presented is a morally significant struggle, one that attempts to engage our sympathies and understanding. In this dark and powerful tragedy, Macbeth is a part of several murders, including the murder of King Duncan of Scotland. Macbeth performs these murders after he encounters the weird sisters and hears the prophecy that he will one day become the King of Scotland. But although Macbeth was the one that was directly involved inRead MoreEssay about Driving Ambition in Shakespeares Macbeth1433 Words   |  6 PagesShakespeare’s Macbeth, driving ambition caused Macbeth and his wife to murder King Duncan because of their desire for power. In an attempt to retain his power Macbeth also murdered Banquo and Macduff’s family. Through bot h of these cruel actions, Macbeth and his wife displayed that they are not concerned about the cost of the deed, but only final result that is achieved. This not only results in their downfall, but also has many harmful consequences to other characters. In Macbeth, ShakespeareRead MoreAppearance Vs Reality : Macbeth, And Lady Macbeth1504 Words   |  7 PagesAppearance versus Reality in Macbeth, and Lady Macbeth Macbeth is one of Shakespeare’s most mystifying plays and is a study of human nature. The theme of appearance versus reality is apparent in Macbeth. It’s filled with numerous, notable, and significant scenes, including when King Duncan visits the Macbeth’s home, Lady Macbeth’s sleepwalking scene, and Macbeth’s dagger soliloquy. They provide raw, psychological insight into the character of Macbeth and Lady Macbeth, showcasing the differing characteristicsRead MoreAct 1 Scene 7 of William Shakespeares Macbeth Essay707 Words   |  3 PagesWilliam Shakespeares Macbeth Introduction ============ Act 1 scene 7 is very important in the whole of the play because the string of murders started here, and what Macbeth and Lady Macbeth wanted to do was accomplished. This was the scene in which Macbeth became King and the original King (King Duncan) was murdered. Before this scene what had happened was that King Duncan came to Macbeths castle and there was a great banquet. Lady Macbeth had played a part Read MoreCharacter Analysis Of Lady Macbeth935 Words   |  4 PagesMacbeth, a play written by Shakespeare centers around the two leads, Macbeth and his wife, Lady Macbeth, who both have the capacity to exhibit evil throughout the play. Although Lady Macbeth is the one who convinces her husband to commit his first murder, she is not responsible for all the other murders Macbeth had committed throughout the play. Hence, it is Macbeth, who is more evil than his wife and not the other way around. Lady Macbeth possesses traits of a villain, but unlike her husband, sheRead MoreTask: - Explain What Act 1 Scene 7 Tells Us About the Character of Macbeth and Lady Macbeth. What Is Troubling Macbeth at the Beginning of the Scene and How Does Lady Macbeth Persuade Him to Go Through with the Murder of Duncan?1636 Words   |  7 PagesExplain what act 1 scene 7 tells us about the character of Macbeth and Lady Macbeth. What is troubling Macbeth at the beginning of the scene and how does Lady Macbeth persuade him to go through with the murder of Duncan? My aim in this essay is to explain what Act 1, scene 7 tells us about the characters of Macbeth and Lady Macbeth, and what troubles does Macbeth come across and how does Lady Macbeth persuade him to murder King Duncan. The purpose that Shakespeare wrote act 1, scene 7, is to

Green Marketing Examples Free Essays

GREEN MARKETING PRACTICES OF INDIAN FIRMS Introduction According to the American Marketing Association, green marketing is the marketing of products that are presumed to be environmentally safe. Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes, as well as modifying advertising. Yet defining green marketing is not a simple task where several meanings intersect and contradict each other; an example of this will be the existence of varying social, environmental and retail definitions attached to this term. We will write a custom essay sample on Green Marketing Examples or any similar topic only for you Order Now Other similar terms used are Environmental Marketing and Ecological Marketing. Thus â€Å"Green Marketing† refers to holistic marketing concept wherein the production, marketing consumption an disposal of products and services happen in a manner that is less detrimental to the environment with growing awareness about the implications of global warming, non-biodegradable solid waste, harmful impact of pollutants etc. , both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to â€Å"green† may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost-wise too, in the long run. Why Green Marketing? It is really scary to read these pieces of information as reported in the Times recently: â€Å"Air pollution damage to people, crops and wildlife in he US totals tens of billions of dollars each year†. â€Å"More than 12 other studies in the US, Brazil Europe , Mexico , South Korea and Taiwan have established links between air pollutants and low birth weight premature birth still birth and infant death†. As resources are limited and human wants are unlimited, it is important for the marketers to utilize the resources efficiently without waste as well as to achieve the organization’s objective. So green marketing is inevitable. There is growing interest among the consumers all over the world regarding protection of environment. Worldwide evidence indicates people are concerned about the environment and are changing their behavior. As a result of this, green marketing has emerged which speaks for growing market for sustainable and socially responsible products and services. Thus the growing awareness among the consumers all over the world regarding protection of the environment in which they live, People do want to bequeath a clean earth to their offspring. Various studies by environmentalists indicate that people are concerned about the environment and are changing their behavior pattern so as to be less hostile towards it. Now we see that most of the consumers, both individual and industrial, are becoming more concerned about environment-friendly products. Most of them feel that environment-friendly products are safe to use. As a result, green marketing has emerged, which aims at marketing sustainable and socially-responsible products and services. Now is the era of recyclable, non-toxic and environment-friendly goods. This has become the new mantra for marketers to satisfy the needs of consumers and earn better profits. Green marketing is the process of developing products and services and promoting them to satisfy the customers who prefer products of good quality, performance and convenience at affordable cost, which at the same time do not have a detrimental impact on the environment. It includes a broad range of activities like product modification, changing the production process, modified advertising, change in packaging, etc. , aimed at reducing the detrimental impact of products and their consumption and disposal on the environment. Companies all over the world are striving to reduce the impact of products and services on the climate and other environmental parameters. Marketers are taking the cue and are going green. Green marketing was given prominence in the late 1980s and 1990s after the proceedings of the first workshop on Ecological marketing held in Austin, Texas (US), in 1975. Several books on green marketing began to be published thereafter. According to the Joel makeover (a writer, speaker and strategist on clean technology and green marketing), green marketing faces a lot of challenges because of lack of standards and public consensus to what constitutes â€Å"Green†. The green marketing has evolved over a period of time. According to Peattie (2001), the evolution of green marketing has three phases. First phase was termed as â€Å"Ecological† green marketing, and during this period all marketing activities were concerned to help environment problems and provide remedies for environmental problems. Second phase was â€Å"Environmental† green marketing and the focus shifted on clean technology that involved designing of innovative new products, which take care of pollution and waste issues. Third phase was â€Å"Sustainable† green marketing. It came into prominence in the late 1990s and early 2000. Green marketing is a vital constituent of the holistic marketing concept. It is particularly applicable to businesses that are directly dependent on the physical environment; for example, industries like fishing, processed foods, tourism and adventure sports. Changes in the physical environment may pose a threat to such industries. Many global players in diverse businesses are now successfully implementing green marketing practices. MARKETING MIX OF GREEN MARKETING When companies come up with new innovations like eco friendly products, they can access new markets, enhance their market shares, and increase profits. Just as we have 4Ps product prices, place and promotion in marketing, we have 4ps in green marketing too, but they are a bit different. They are buttressed by three additional Ps, namely people, planet and profits. A. PRODUCT: The products have to be developed depending on the needs of the customers who prefer environment friendly products. Products can be made from recycled materials or from used goods. Efficient products not only save water, energy and money, but also reduce harmful effects on the environment. Green chemistry forms the growing focus of product development. The marketer’s role in product management includes providing product designers with market-driven trends and customer requests for green product attributes such as energy saving, organic, green chemicals, local sourcing, etc. For example, Nike is the first among the shoe companies to market itself as green. It is marketing its Air Jordan shoes as environment-friendly, as it has significantly reduced the usage of harmful glue adhesives. It has designed this variety of shoes to emphasize that it has reduced wastage and used environment-friendly materials. B. PRICE Green pricing takes into consideration the people, planet and profi t in a way that takes care of the health of employees and communities and ensures efficient productivity. Value can be added to it by changing its appearance, functionality and through customization, etc. Wal Mart unveiled its first recyclable cloth shopping bag. IKEA started charging consumers when they opted for plastic bags and encouraged people to shop using its â€Å"Big Blue Bag†. C. PLACE Green place is about managing logistics to cut down on transportation emissions, thereby in effect aiming at reducing the carbon footprint. For example, instead of marketing an imported mango juice in India it can be licensed for local production. This avoids shipping of the product from far away, thus reducing shipping cost and more importantly, the consequent carbon emission by the ships and other modes of transport. D. PROMOTION Green promotion involves configuring the tools of promotion, such as advertising, marketing materials, signage, white papers, web sites, videos and presentations by keeping people, planet and profits in mind. British petroleum (BP) displays gas station which its sunflower motif and boasts of putting money into solar power. Indian Tobacco Company has introduced environmental-friendly papers and boards, which are free of elemental chlorine. Toyota is trying to push gas/electric hybrid technology into much of its product line. It is also making the single largest RD investment in the every-elusive hydrogen car and promoting itself as the first eco-friendly car company. International business machines Corporation (IBM) has revealed a portfolio of green retail store technologies and services to help retailers improve energy efficiency in their IT operations. The center piece of this portfolio is the IBM SurePOS 700, a point-of-sale system that, according to IBM, reduces power consumption by 36% or more. We even see the names of retail outlets like â€Å"Reliance Fresh†, Fresh@Namdhari Fresh and Desi, which while selling fresh vegetables and fruits, transmit an innate communication of green marketing. Green marketer can attract customers on the basis of performance, money savings, health and convenience, or just plain environmental friendliness, so as to target a wide range of green consumers. Consumer awareness can be created by spreading the message among consumers about the benefits of environmental-friendly products. Positing of profiles related to green marketing on social networks creates awareness within and across online peer groups. Marketing can also directly target the consumers through advertisements for product such as energy saving compact fluorescent lamps, the battery –powered Reva car, etc. WHY IS GREEN MARKETING CHOSEN BY MOST MARKETERS? Most of the companies are venturing into green marketing because of the following reasons: a. Opportunity In India, around 25% of the consumers prefer environmental-friendly products, and around 28% may be considered healthy conscious. There fore, green marketers have diverse and fairly sizeable segments to cater to. The Surf Excel detergent which saves water (advertised with the message—†do bucket paani roz bachana†) and the energy-saving LG consumers durables are examples of green marketing. We also have green buildings which are efficient in their use of energy, water and construction materials, and which reduce the impact on human health and the environment through better design, construction, operation, maintenance and waste disposal. In India, the green building movement, spearheaded by the Confederation of Indian industry (CII) – Godrej Green business Center, has gained tremendous impetus over the last few years. From 20,000 sq ft in 2003, India’s green building footprint is now over 25 million sq ft. b. Social Resoponsibility Many companies have started realizing that they must behave in an environment-friendly fashion. They believe both in achieving environmental objectives as well as profit related objectives. The HSBC became the world’s first bank to go carbon-neutral last year. Other examples include Coca-Cola, which has invested in various recycling activities. Walt Disney World in Florida, US, has an extensive waste management program and infrastructure in place. c. Governmental Pressure Various regulations rare framed by the government to protect consumers and the society at large. The Indian government too has developed a framework of legislations to reduce the production of harmful goods and by products. These reduce the industry’s production and consumers’ consumption of harmful goods, including those detrimental to the environment; for example, the ban f plastic bags in Mumbai, prohibition of smoking in public areas, etc. d. Competitive Pressure Many companies take up green marketing to maintain their competitive edge. The green marketing initiatives by niche companies such as Body Shop and Green Black have prompted many mainline competitors to follow suit. e. Cost Reduction Reduction of harmful waste may lead to substantial cost savin gs. Sometimes, many firms develop symbiotic relationship whereby the waste generated by one company is used by another as a cost-effective raw material. For example, the fly ash generated by thermal power plants, which would otherwise contributed to a gigantic quantum of solid waste, is used to manufacture fly ash bricks for construction purposes. BENEFITS OF GREEN MARKETING Today’s consumers are becoming more and more conscious about the environment and are also becoming socially responsible. Therefore, more companies are responsible to consumers’ aspirations for environmentally less damaging or neutral products. Many companies want to have an early-mover advantage as they have to eventually move towards becoming green. Some of the advantages of green marketing are, * It ensures sustained long-term growth along with profitability. * It saves money in the long run, thought initially the cost is more. * It helps companies market their products and services keeping the environment aspects in mind. It helps in accessing the new markets and enjoying competitive advantage. * Most of the employees also feel proud and responsible to be working for an environmentally responsible company. PROBLEMS OF GREEN MARKETING Many organizations want to turn green, as an increasing number of consumers’ ant to associate themselves with environmental-friendly products. Alongside, one also witnesses confusion among the consumers regarding the products. In particular, one often finds distrust regarding the credibility of green products. Therefore, to ensure consumer confidence, marketers of green products need to be much more transparent, and refrain from breaching any law or standards relating to products or business practices. PATHS TO GREENNESS Green marketing involves focusing on promoting the consumption of green products. Therefore, it becomes the responsibility of the companies to adopt creativity and insight, and be committed to the development of environment-friendly products. This will help the society in the long run. Companies which embark on green marketing should adopt thefollowing principles in their path towards â€Å"greenness. † * Adopt new technology/process or modify existing technology/process so as to reduce environmental impact. Establish a management and control system that will lead to the adherence of stringent environmental safety norms. * Using more environment-friendly raw materials at the production stage itself. * Explore possibilities of recycling of the used products so that it can be used to offer similar or other benefits with less wastage. Marketing Strategies The marketing strategies for green marketing include: – * Marketing Audit (including internal and external situation an alysis) * Develop a marketing plan outlining strategies with regard to 4 P’s *Implement marketing strategies Plan results evaluation CONCLUSION A clever marketer is one who not only convinces the consumer, but also involves the consumer in marketing his product. Green marketing should not be considered as just one more approach to marketing, but has to be pursued with much greater vigor, as it has an environmental and social dimension to it. With the threat of global warming looming large, it is extremely important that green marketing becomes the norm rather than an exception or just a fad. Recycling of paper, metals, plastics, etc. in a safe and environmentally harmless manner should become much more systematized and universal. It has to become the general norm to use energy-efficient lamps and other electrical goods. Marketers also have the responsibility to make the consumers understand the need for and benefits of green products as compared to non-green ones. In green ma rketing, consumers are willing to pay more to maintain a cleaner and greener environment. Finally, consumers, industrial buyers and suppliers need to pressurize effects on minimize the negative effects on the environment-friendly. Green marketing assumes even more importance and relevance in developing countries like India. References Chopra, S. Lakshmi (2007), â€Å"Turning Over a New Leaf†, Indian Management, Vol-64, April-2007 Ottman, J. A. et al, â€Å"Avoiding Green Marketing Myopia†, Environment, Vol-48, June-2006 www. greenmarketing. net/stratergic. html www. epa. qld. gov. au/sustainable_ industries www. wmin. ac. uk/marketing research/marketing/greenmix. html http://www. coolavenues. com http://en. wikipedia. org/wiki/Green_marketing Presented by MD. Mudhassir P. Swapna How to cite Green Marketing Examples, Essays